Wissen

A

• A/B Testing

• Above the Fold

• Above the Line Advertising

• Actionable Insights

• Ad Bid

• Ad Blocker

• Ad Campaign

• Ad Copy

• Ad Creative

• Ad Fraud

• Ad Group

• Ad Impressions

• Ad Inventory

• Ad Placement

• Ad Retargeting

• Ad Scheduling

• Ad Serving

• Ad Targeting

• Ad Tech

• Ad Tracker

• Ad Types

• Ad Viewability

• AdSense

• Advertising Effectiveness

• Advertising Network

• AdWords (jetzt Google Ads)

• AdWords (jetzt Google Ads) Keywords

• Affiliate Commission

• Affiliate Link

• Affiliate Marketing Network

• Affiliate Program

• Affiliate Sales

• Affiliate-Marketing

• Affinity Targeting

• Algorithmus

• Analytics

• Anzeigen (Online-Werbung)

• App Installs

• App Store Optimization (ASO)

• Artificial Intelligence (AI)

• Attribution Modeling

• Audience

• Audience Development

• Audience Segmentation

• Augmented Reality

• Automatisierung

• Autoresponder

• Avatar (Zielgruppe)

• Average Cost-per-Click (CPC)

• Average Order Value (AOV)

B

• B2B (Business-to-Business)

• B2B Lead Generation

• B2B Marketing

• B2B Sales Funnel

• B2B Social Media

• B2C (Business-to-Consumer)

• B2C E-Commerce

• B2C Marketing

• Backend System

• Backlink

• Bandwidth

• Banner

• Behavioral Targeting

• Behavioural Targeting

• Blog

• Blog Subscriber

• Blogging

• Blogging Platform

• Bounce Rate

• Bounceback Email

• Brand Awareness

• Brand Awareness Campaign

• Brand Awareness Survey

• Brand Identity

• Brand Identity Guidelines

• Brand Loyalty

• Brand Management

• Brand Management Software

• Brand Reputation

• Brand Reputation Management

• Brand Story

• Brand Storytelling

• Breadcrumb

• Breadcrumb Navigation

• Breadcrumb Trail

• Broad Match

• Browser

• Business Case

• Business Development

• Business Intelligence

• Business Intelligence Analyst

• Business Intelligence Dashboard

• Business Intelligence Report

• Business Process Automation

• Business Process Outsourcing

• Business-to-Employee (B2E)

• Button

• Buy Now Button

• Buyer Personas

• Buyer’s Journey

C

• Cache

• Call Tracking

• Call-to-Action (CTA)

• Campaign

• Campaign Budget

• Campaign Calendar

• Campaign Conversion Rate

• Campaign Goal

• Campaign Management

• Campaign Metrics

• Campaign Optimization

• Campaign Performance

• Campaign Strategy

• Campaign Tracking

• Canonical Link

• Canonical URL

• Click Fraud

• Click Map

• Click Path

• Click Stream

• Click-Through-Rate (CTR)

• Click-to-Call

• Conversion

• Conversion Design

• Conversion Driver

• Conversion Funnel

• Conversion Funnel Optimization

• Conversion Optimization

• Conversion Rate

• Conversion Rate Optimization (CRO)

• Conversion Tracking

• Copy Editing

• Copywriting

• Cost-Per-Action (CPA)

• Cost-Per-Click (CPC)

• Cost-Per-Impression (CPI)

• Cost-Per-Lead (CPL)

• Cost-Per-Mille (CPM)

• Customer Acquisition

• Customer Acquisition Cost (CAC)

• Customer Analysis

• Customer Avatar

• Customer Engagement

• Customer Journey

• Customer Lifetime Value (CLV)

• Customer Loyalty

• Customer Relationship Management (CRM)

• Customer Segmentation

• Customer Service

• Cyber Monday

D

• Dashboard

• Data Analysis

• Data Mining

• Data-Driven Marketing

• Data-Driven Optimization

• Data-Driven Strategy

• Deep Linking

• Delivery Rate

• Demographic

• Digital Advertising

• Digital Advertising Platform

• Digital Advertising Spend

• Digital Analytics

• Digital Analytics Platform

• Digital Asset Management (DAM)

• Digital Asset Optimization

• Digital Audience

• Digital Branding

• Digital Business Development

• Digital Business Strategy

• Digital Campaign

• Digital Campaign Management

• Digital Campaign Performance

• Digital Channel

• Digital Content

• Digital CRM

• Digital Customer Experience (CX)

• Digital Customer Journey

• Digital Customer Segmentation

• Digital Experience Platform

• Digital Marketing

• Digital Marketing Automation

• Digital Marketing Mix

• Digital Media

• Digital Media Buying

• Digital Media Planning

• Digital Metrics

• Digital Platform

• Digital Presence

• Digital Product

• Digital Strategy

• Direct Marketing

• Direct Traffic

• Display Advertising

• Display Network

• Domain Authority

• Dynamic Ads

• Dynamic Content

• Dynamic remarketing

• Dynamic Search Ads

E

• E-Commerce

• E-Commerce Analytics

• E-Commerce Platform

• E-Commerce Sales Funnel

• E-Commerce Segmentation

• E-Commerce Strategy

• E-Commerce Website Design

• E-Mail Marketing

• E-Mail Marketing Automation

• E-Mail Marketing Campaign

• E-Mail Marketing Open Rate

• E-Mail Marketing Performance

• E-Mail Marketing Strategy

• E-Mail Tracking

• E-Marketing

• E-Receipts

• E-Retail

• E-Signatures

• E-Ticket

• E-Voucher

• E-Wallets

• Email Campaign

• Email Deliverability

• Email List Segmentation

• Email Marketing Open Rate

• Email Service Provider (ESP)

• Email Template Design

• Email Testing

• Engagement

• Engagement Metrics

• Engagement Rate

• Enterprise Content Management (ECM)

• Enterprise Marketing Automation

• Enterprise Marketing Platform

• Enterprise Marketing Solutions

• Enterprise Resource Planning (ERP)

• Enterprise Resource Planning Integration

• Enterprise Resource Planning Systems

• Entity

• Event Data Management

• Event Marketing

• Event Marketing Strategy

• Event Tracking

• Event-Driven Marketing

• Event-Triggered Marketing

• Exit Rate

• Expanded Text Ads

• External Traffic

• Eye Tracking

• Eye Tracking Analysis

F

• Facebook Advertising

• Facebook Insights

• Facebook Marketing

• Facebook Pixel

• Faceted Navigation

• Fair Information Practices

• Fan Acquisition

• Fan Base

• Fan Engagement

• Fan Page

• Feature Phone

• Feedback

• Feedback

• Flash Banner

• Flash Player

• Flash Website

• Flat Rate

• Floating Ad

• Follow-up Email

• Footer

• Forecasting

• Form Analytics

• Form Optimization

• Form Spam

• Fraud Detection

• Fraud Prevention

• Frequency Capping

• Funnel

G

• GEO Targeting

• Geographic Segmentation

• Geotargeting

• Gift Card

• Global Marketing

• Goal Conversion

• Goal Funnel

• Goal Setting

• Goodwill

• Google Ad Manager

• Google AdSense

• Google AdWords

• Google AdWords Express

• Google Algorithm

• Google Analytics

• Google Display Network (GDN)

• Google Keyword Planner

• Google Maps

• Google My Business

• Google Optimize

• Google Partners

• Google Search

• Google Search Console

• Google Shopping

• Google Tag Manager

• Google Trends

• Graphical User Interface (GUI)

• Group Buying

• Growth Hacking

• Guerilla Marketing

• Guest Blogging

• Guided Selling

• GWO A/B Testing

H

• Header Bidding

• Header Tag

• Heat Map

• Heatmap Analysis

• Heuristics

• High Intent Keyword

• High-Performance Marketing

• High-Performing Landing Page

• High-Quality Content

• High-Quality Link

• Hilltop Algorithm

• Histogram

• Historiographical Linking

• Hit

• Holdout Group

• Holistic Marketing

• Homepage

• Homepage Optimization

• Hoopla

• Hoopla Marketing

• Horizontal Integration

• Horizontal Navigation

• Hosted Landing Pages

• Hosted Solution

• Hotjar

• HTML

• HTML5

• HTTP

• HTTP Redirect

• HTTPS

• HTTPS Secure

• Hybrid Mail

• Hybrid Marketing

• Hybrid Model

• Hyper-Personalization

• Hyperlink

• Hyperlocal Advertising

• Hyperlocal Marketing

• Hypothesis Driven Testing

• Hypothesis Testing

I

• IAB Standard Ad Units

• Icon

• Ideal Customer Profile

• Identify

• IDX

• If-Modified-Since

• Image Alt Text

• Image Optimization

• Impression Share

• Impressions

• In-App Advertising

• In-House Marketing

• In-Market Audience

• In-Stream Video

• In-Text Advertising

• Inbound Link

• Inbound Marketing

• Inconsistent Naming Convention

• Indirect Traffic

• Industrial Marketing

• Influencer Marketing

• Influencer Outreach

• Infographic

• Information Architecture

• Initial Bounce Rate

• Input Validation

• Instance

• Integrated Marketing

• Integrated Search

• Interactive Advertising Bureau

• Interactive Content

• Interactive Media

• Interstitial

• Interstitial Ad.

• Intrusive Interstitial Penalty

• IP Address

• IRI

• Irresistible Offer

• Isomorphic Design

• Item Response Theory

J

• J2EE (Java 2 Enterprise Edition)

• J2SE (Java 2 Standard Edition)

• Java Applet

• Java Script

• JavaBeans

• JavaScript Framework

• JavaScript Library

• JavaServer Faces

• JavaServer Pages

• JBoss

• Jellyfish Algorithm

• Jingle

• Job Listing Ad

• Joint Venture

• Joint Web Analytics Implementation

• Joomla!

• Journalistic Content

• Journey

• Journey Mapping

• Joystick Advertising

• JPEG (Joint Photographic Experts Group)

• JQuery

• JSF (JavaServer Faces)

• JSFIDDLE

• Json

• JSON (JavaScript Object Notation)

• JSON-LD

• JSON-RPC

• JSP (JavaServer Pages)

• Jumbo Ad

• Jumbo Mail

• Jump Rate

• Jumplink

• Junk Traffic

• Just-In-Time Marketing

• Juxtaposition Marketing

• JVM (Java Virtual Machine)

• JWT (Java Web Token)

• JWT (JSON Web Token)

• JXTA (Jini Extensible distributed Architecture)

K

• Kaltakquise

• Kanalmanagement

• Kanalmarketing

• Kanaloptimierung

• Kanalstrategie

• Key Performance Indicators (KPI)

• Keyword

• Keyword Density

• Keyword Optimization

• Keyword Research

• Keyword Stuffing

• Keyword Targeting

• Keyword Tool

• Keyword Tracking

• Keyword-Driven Approach

• Knowledge Base

• Knowledge Graph

• Knowledge Management

• Knowledge Sharing

• Knowledge Worker

• Kontaktaufnahme

• Kontaktmanagement

• Konversion

• Konversionsrate

• Kosten pro Akquisition (Cost per Acquisition, CPA)

• Kosten pro Impression (Cost per Impression, CPM)

• Kosten pro Klick (Cost per Click, CPC)

• Kosten-Effektivität (Cost-Efficiency)

• Kosten-Nutzen-Analyse (Cost-Benefit Analysis, CBA)

• KPI (Key Performance Indicator)

• Kreativität

• Kundenbeziehungsmanagement (CRM)

• Kundenbindung

• Kundenbindungsmanagement

• Kundenerfahrung (Customer Experience, CX)

• Kundenfeedback

• Kundengewinnung

• Kundenloyalität

• Kundensegmentierung

• Kundenwert (Customer Lifetime Value, CLV)

L

• Landing Page

• Lead

• Lead Magnet

• Lead Nurturing

• Link Juice

• Link Popularity

• Linkbuilding

• Local Listings

• Local SEO

• Log-File Analyse

• Long-Tail Keywords

• Long-Term Conversion Rate

• Loss Leader

• Loyalty Marketing

M

• Marketing Automation

• Media Queries

• Merchant (Advertiser, Verkäufer, Händler)

• Metasuchmaschine

• Microblogs / microblogging

• Microsite

• Mobile Endgeräte

• Mobile First

• Mobile Marketing

• Mobiles Internet

• Multichannel-Marketing (Multikanalstrategie)

• Multipart

• Multivariate Tests (MVT)

• Direct Message

• Machine Learning

• Mashup

• Medienkonvergenz

• Member Lifetime Cycle

• Meme

• Message Board

• Meta Description

• Meta-Tags

• Metadata

• Metaverse

• Micro Influencer 

• Microsoft Advertisement (Bing Ads)

• Microsoft Teams 2

• Millenials  (Millennials)

• Mobile Community

• Mobile Shift

• Moblogging

• Mockup

• Modified Tweet (MT)

• Monetization

• Money Keywords, Money Keys

• Monitoring Tool

• Multimedia 

• MySpace Reply/ Mention

N

• Netiquette

• Nofollow-Link

• Nutzertagebücher

• Native Advertising

• Navigation

• Netflix

• Network

• Netzwerkeffekte

• Neue Nutzer

• Neue Sitzungen

• News Feed

• Newsletter

• Newsletter Marketing

• NFT (Non-Fungible Token)

• Notification

• Nutzer Social Newsroom / Social Media Newsroom

O

Off-Page-Optimierung

On-Page-Optimierung

One-to-One Marketing

Online Reputation Management (ORM)

Online-PR

Online-Vermarkterkreis (OVK)

Onlinemarketing

Onlinemarketingmaßnahmen

Onlinevideo

Onsite-Befragung

Open Source

Opt-in

Opt-out

Orientation

P

• Page Impressions

• PageRank

• Panelbefragung

• Pay per Click (PPC)

• Pay per Install

• Pay per Lead (PPL)

• Pay per Link

• Pay per Sale (PPS) / Pay per Order (PPO)

• Pay per SignUp

• Pay per View (PPV)

• Payment-Verfahren

• Performance-Marketing

• Permission-Marketing

• Personas

• Pharming

• Phishing

• Phrase / Phrasensuche

• Pop Under

• Pop Up

• Pre-Header

• Predictive Behavioral Targeting

• Private Affiliate Network

• Progressive Enhancement

• Prototypentest

• Provider

• Public Affiliate Network

Q

Quellcode (Quelltext, Seitenquelltext, Source Code)

R

• Ranking

• Rapid Prototyping

• Re-Targeting

• Real-Time-Bidding (RTB)

• Redemption Grace Period (RGP)

• Redesign

• Regionales Targeting

• Relaunch

• Resolution

• Responsive Webdesign

• robots.txt

• RSS-Feed

• Digital Resident

• Real Time Advertising (RTA)

• Reddit

• Referrer

• Registration

• Reply/ Mention

• RescueTime

• Responsive Displayanzeigen

• Retweet

• Rich Media

• Rich Pin

• Rich Snippet

• Roadmap

• ROI

• Rollout

S

• Screencast

• Seeding (virale Verbreitung)

• Semantisches Targeting

• SERP (Search Engine Results Page)

• Single-Opt-in

• Social Bookmarks / social bookmarking

• Social Commerce

• Social Login (Social Sign-in)

• Social Media (soziale Medien)

• Social Media Marketing (SMM)

• Social Media Optimization (SMO) 

• Social Targeting (Social-Media-Targeting)

• Social-Media-Monitoring

• Soziodemografisches Targeting

• Spam / spamming

• Storytelling

• Streuverluste

• Suchmaschinen

• Suchmaschinenmarketing (SEM)

• Suchmaschinenoptimierung (SEO)

• Suchmaschinenwerbung (SEA)

• Supply Chain Management

• Synchroner Remote Usability-Test

T

• Tag-Management-System (TMS)

• Targeting

• Teaser

• Technisches SEO

• Template

• Testimonial

• Textlink

• Third-Party-Cookie

U

• Unique Content

• Unique Selling Proposition (USP)

• Unique User / Unique Visitor

• Universal Analytics

V

• Videomarketing

• Viewport

• Viral-Marketing

• Visit

W

• Web Analytics

• Webdesign

• Webentwicklung

• Web-Controlling

• Website

X

• XML - Sitemap

Y

• Noch nichts gefunden

Z

• Zielgruppe

• Zielgruppenanalyse

• Zielgruppensegmentierung

• Zweitvermarkter